Travel news is a key piece of content that drives visitors to your website. People save their pennies and annual leave to go on holidays and it’s important for tour operators, travel agencies and DMC’s to have the right stories at their fingertips so they can inspire travellers to book a trip to your destination.
The best travel articles are well written with beautiful photography that captures the reader’s imagination and complements the words on the page. They are also SEO-optimised so that they appear higher in search results, which helps drive more traffic to your website and ultimately more bookings for your tours.
One of the most widely used news sources on the planet is Google News. It aggregates global news articles and allows users to filter by topic – including tourism and travel. It’s a great resource to understand where your customers are getting their travel intel from.
If you’re looking to inspire consumer travel, publications like Travel + Leisure (T+L) are a fantastic source of inspiration. Their writing style feels like a personal letter from a friend and they include stunning imagery to help bring their stories to life. They cover a wide range of destinations but do seem to favour cruise and luxury holidays, while their article on visiting Indigenous communities is a good example of their more recent coverage.
Similarly, Native Business Magazine is dedicated to advancing Native American entrepreneurship and economic development. They publish 10 digital magazines per year and regularly update their online content, featuring everything from casino news to cultural heritage tourism stories. Their article on 8 places to celebrate American Indian Heritage in 2020 is a great example of their strong editorial focus.